|
8:30 Doors
Open
9:00
Presentation of the 2nd
edition of DigiPack
Pr Gilbert
Bureau, ESIEC Director, (Higher
School of Packing and Packaging Engineering, Reims),
France
9:15
From Design to Sales
Outlets, The Global Digital Packaging Supply Chain
Global packaging sourcing,
globalised production : impact on the organisation of
the Packaging
Digital
President of
the session and introduction of the theme
Eric Scheid,
Head of packaging subcontracting and traded goods
BénéFR and Global Buyer for corrugated
packaging EMEA, HENKEL
•
The packaging purchasing strategies developed by the
big groups
•
The macroeconomic
situation vs the LCC (Low Cost Country)
•
What type of sourcing,
where, why and how ?
•
Organisation in keeping with globalised production
•
Impact on the organisation of the Packaging Digital
Workflow and choices of technology
Eric Scheid graduated from ESIEC (Ecole
Supérieure d’Ingénieurs en Emballage
et Conditionnement, Reims) as an engineer and holds
a Master’s Degree in Business Management from
IAE, Paris. He began his career with Schwarzkopf &
Henkel in Germany as a cosmetics packaging development
engineer and then worked as buyer for the detergence
branch of the group. He is currently responsible for
packaging purchases, finished products and outsourcing
for the 4 divisions of the Henkel group in France
and Benelux (detergence, cosmetics, glues and adhesives,
technologies) and cardboard packaging purchaser for
the group in EMEA (Europe, Middle East, Africa). As
part of his activities, he has monitored sourcing
projects in the Low Cost Countries (LCC).
9:45
State-of-the-Art solutions for
greater efficiency in packaging production
Jan
de Roeck, Director of Software Product Management,
Esko, Belgium
Brand owners, Retailers and Packaging
buyers are challenged to accelerate the time-to-market
of their products, while ensuring quality and compliance,
increasing the brand equity and installing cost-effective
processes. This requires an end-to-end supply chain
integration that will allow to master the project
lifecycle, to manage the digital assets and to optimise
communication and collaboration between all actors
in the packaging production. To turn the initial concept
and idea into a commercially available product requires
state-of-the-Art solutions such as 3D design of shape
and packaging, prototyping-proofing-testing and approval,
print predictability, interoperability, tracebility
and manufacturing. In this session the supply chain
will be discussed focusing on current problem areas
and how they will be addressed during the 2-day conference.
Jan De Roeck (1966) leads and coordinates
from the Gent - Belgium headquarters, in the function
of Director Product Marketing Software, the product
marketing activities for Scope, Esko-Graphics' integrated
packaging software suite. With a general printing
and pre-press background and a specialization in Graphic
Design, Jan started back in 1989 with Barco as application
specialist for digital image retouching. Over the
past 10 years, Jan has held different product management
positions developing a particular interest and experience
in solutions and workflows for the Packaging Industry.
Since the merger of Barco Graphics and Purup-Eskofot
into Esko-Graphics in March 2002, Jan holds the position
of Director Product Marketing Software.
10:05
Virtual 3D Packaging :
from consumer acceptance to proven manufacturability
Gilles
Mahé, Business Development Director,
Consumer Packaged Goods (CPG), Dassault Systèmes
Through some customer case studies,
we will discuss how collaboration and integration
of advanced 3D simulation can be of benefit to all
those involved in the packaging value chain looking
for product and process innovation.
Whether for new products, product modification or
product line extension, two issues are at stake:
• improving maturation
of new concepts and communication with consumers,
marketing and
sales organizations
• validating manufacturability
of new concepts and developing “first time right”
manufacturing operations without
disrupting current operations.
Gilles Mahé is in charge of
developing Dassault Systèmes’ business
in the European CPG market (Consumer Packaged Goods).
For the last 2 years he has been working with most
of DS brands as well as with many partners, customers
and prospects to understand and address the many challenges
of the packaging and packing value chain. Before,
he spent 6 years in the United States and in Germany
as a consultant helping many customers deploy DS’
PLM solutions mainly in the area of plant and process
industry. Prior to that Gilles Mahé has been
working in the R&D division for 7 years. He was
leading a software development team in the AEC solution
group (Architecture, Engineering and Construction).
10:25
Discussion time
10:30 Break,
visit of the exhibition
11:15
Digital Asset Management
(DAM) in the Packaging Process
Pieter
Casneuf, ADAM, Belgium
Dirk
Noppe, ADAM, Belgium
•
The role of Digital Asset Management (DAM) in the
Packaging Process
• The role of
Workflow in the Packaging Process collaborative project
• Glueing DAM
& Workflow together in the Packaging Process
• The personalised
views and interfaces (e.g. integration with SharePoint)
• Dedicated personalised
To Do-lists and approvals
• Follow up and
management reporting of the Packaging Workflow
• Dashboard functionality
Pieter Casneuf holds a degree in chemistry
and biotechnology, a doctorate in molecular biology
and an MBA from the Vlerick School for Management.
In 1998, he became Business Development Manager and
in 2000 CEO of the AdValvas group. By 2002, he was
General Manager for DOMO (in charge of four production
and sales units throughout the world, in over 80 countries).
In 2005, he joined Alfaprint SA as partner and shareholder.
Dirk Noppe joined Photogravure Tallon
in 1983 as graphic engineer. In 1985, he founded Alfaprints
(layout and pre-press), and became Sales and Support
Manager for Logic, supporting sales for Pindar and
Phrasea. In 2000, he tackled the development of ADAM
(Active Digital Asset Management) and in 2005 he worked
on the global deployment of ADAM with Pieter Casneuf.
Pieter Casneuf and Dirk Noppe are now partners and
stakeholders in AlfaPrint SA. Dirk is in charge of
sales support, product development and technical development.
11:40
How does "global packaging
services - the digital workflow applied"
Luc Van Gestel,
VP Design & Brand Protection,
IBP deals, M-real IBP deals Europe Ltd
Translating the digital workflow
into service offering - the IBP initiative
•
Optimizing the packaging workflow on a global scale
• Reducing
the lead time from concept to market for packaging
Packaging service elements
• Artwork creation
dedicated to optimal print result
• Global standard color management
• On-line content approval for graphics
and constructional design (the e-link to fast
communication)
• Digital
remote contract proofing
• On-target print
file production
• DAM : Digital
asset management and library (web center and portal
approuch)
Compiling the optimal packaging design
• Security
features in packaging
Since January 2002, Luc Van Gestel
is in charge of the service Offering on Design and
Print management for M-real IBP Packaging Services.
He is a member of the IBP management team. Luc has
over 30 years experience in the printing and packaging
industry. From 1976 to 1989 he worked for PROOST International
Book Production & Publishers were he held several
managerial positions, including Director of Pre-press,
Production Director and Director Publishing. In 1990
he joined
M-real as Manager Technical Services and was appointed
Director Technical Marketing in 1994 before joining
IBP as Managing Director for the Regional center in
Europe.
12:00
The
graphic chain workflow with confidence : quality and
traceability under control with Certified
PDF®
Christian
Blaise, International
Sales Manager, Enfocus, Co-Président du sous-comité
Packaging du Ghent PDF Workgroup
The PDF format now lies at the heart of the graphic
chain. The universality of the PDF format is indisputably
an important asset. However, industrialising the PDF
flow is very difficult to achieve without technology
completely dedicated not only to quality control,
an absolute necessity in packaging, but also traceability,
a key issue in modern packaging workflows : Certified
PDF®. Based on existing market standards - PDF/X
and PDF/X Plus from the Gent PDF Workgroup - the Certified
PDF® technology is the solution in order to standardise
packaging worfklows by simplifying and rationalising
exchanges between the different players in the chain,
design agencies, repro houses, printers or brand owners.
The presence of this technology, not only in Enfocus
products but also in almost all the production systems
on the market, lifts constraints and paves the way
for complete, transparent interoperability between
all systems and protagonists in the chain.
Christian Blaise has over 15 years experience
in the Graphic Arts industry, having worked in both
Packaging and on the Computing/Software side, as Prepress
Manager of the Société Alsacienne d’Aluminium,
Graphic Chain Manager for Nestlé France then
Project Manager of the international Nestlé
project “Brand Content Management”, and
finally International Sales Account Manager for Enfocus
since January 2006. He also co-chairs the Packaging
Subcommittee of the Ghent PDF Workgroup, which is
studying and evaluating the implementation of Full
PDF Workflows in the Packaging Industry worldwide.
With his in-depth knowledge of the graphic supply
chain market and his broad technological and technical
expertise, he is now one of the most widely recognised
experts on the market
12:20
Discussion time
12:30
Lunch, visit of the exhibit
14:00
From
Design to Shopping Cart
Presentation
of the subject, session chairman
Caroline
Talot, Head of Packaging,
3M France
How
to optimize Packaging Organization to deliver 1st class
Packaging Solutions?
The packaging service : people, products,
tools, processes
The medium and long-term vision
The players :
• In-house customers
• Suppliers and
service providers
School-Enterprise partnership
Caroline Talot joined 3M in 1992. She holds a BA in
European Operational Marketing. She has been Director
of 3M packaging in France/Mass market products Europe
since 2004. She manages a team of 22 people for 4
company entities : 3M France, Laboratoires 3M Sante,
3M Pouyet Télécommunications, 3M Cuno
14:20
Imagine & Shape : Integrating
style creativity and technical feasibility / Filling
the gap
between creative style design and engineering
Sébastien
Rosel, Domain Leader R&D Industrial Design
- Next Generation Modeling,
Dassault
Systèmes, France
The most
recent developments in 3D modeling technologies now
make it possible to reduce the gap between the work
of designers and engineers. This progress paves the
way for ever more sophisticated shapes with unprecedented
speed.
This session will focus on a demonstration that will
give the audience an opportunity to measure the simplicity
and power of tools based on these innovations. Simplicity
: the designer focusses exclusively on defining the
concept.
Power : the surfaces created can be directly used
by the engineer (prototyping, molding, machining,
checking of rules, etc).
Sébastien
Rosel graduated from INSA Lyon in electrical engineering
and image processing. He began at Dassault Systèmes
in 1996 with the development of the CATIA V5 FreeStyle
product, surface modeling tools in the Style area.
He was involved in the creation of Sketch Tracer used
to generate and employ images as a design substrate
and Image And Shape, a revolution in shape modelling.
Passionately interested in 3D and industrial design,
Sébastien is an expert user of CATIA V5.
14:40
Rapid prototyping and tooling
for packaging
Arnaud
Villenave, Kallisto
•
Definitions
•
List of processes that can be used by packaging
professionals
•
Goals and challenges : main applications
•
Organisation of the market
•
Choice between investment and providers
•
Technological, economic and structural developments
in the future
Arnaud VILLENAVE, 39, obtained a technical
certificate in history of art and cabinet-making.
He is manager and creator of KALLISTO (since 1999),
which specialises in rapid protoyping and 3D digitisation.
15:00
3D Virtual prototyping in
packaging, from concept to mock-up : state of the art
tools, new technologies
Christophe Dauga, ColorViz
Packaging development is a long process
involving many decision makers (from the early design
phases to final industrial approval): 2D and 3D creative
designers, colorists, brand owners, molders, printers,
masterbatches or compounders etc. Numerous digital
simulation and design solutions can be found on the
market but are often non-interoperable, slowing down
the development phases. To get to the market quicker,
the critical steps in the process and the technical
data to be shared for the sake of better efficiency
must be clearly identified. Color and appearance are
a key issue but technical feasibility is even more
important. The talk will focus on :
• What are the
tools used in the different stages for 3D packaging
developments ?
• Digital chain:
myth or reality ?
• Digital simulation
to help in making decisions ?
We will introduce a new innovative collaborative solution
developped by ColorViz, providing for real time exchange
between specifiers and color matter producers. This
solution is dedicated to color and appearance simulation
from specifications to feasibility checks and approval:
• 3D interactive
real time simulation
• Remote or local
connection to materials data bases (PP, PET and all
types of polymer color
data bases)
• Integrated formulation
algorithms ensuring color feasibility
• Calibration
tools for high fidelity rendering
• Remote or local
material databases
Christophe is graduated from the Ecole
Supérieure d’Optique. He worked for 2
years in the US in the area of optical telecommunications
and then in the aeronautical industry on infrared
stealth issues (modeling, characterisation). He then
joined the cosmetics industry for 5 years where he
focussed on color formulation for make-up. He was
study/design manager for 2 years with a small optics
company before creating ColorViz in October 2002.
15:20
From graphic creation to
collaborative work and good for print : the new Adobe
solutions
for packaging
Denis
de Coster, Team Leader Pre-sales,
Adobe Systems France
The complexity and constraints of
the packaging graphic chain make it increasingly necessary
to work with standardised solutions and to make full
use of the latest technological developments in order
to streamline and speed up the process. Furthermore,
the number and range of people involved make simple,
efficient solutions for exchanges throughout the validation
chain an absolute necessity : exchange of technical
information and visuals, corrections, final validation,
good for print. At each of these stages, the latest
Adobe developments, widely used throughout the packaging
chain, can provide solutions in terms of productivity
and collaboration.
This presentation will address :
• The new Adobe
solutions since the purchase of Macromedia
• New prospects
for packaging thanks to Acrobat 3D and Flash
• Adobe Creative
Suite 2 : the advantages of an integrated production
platform with Photoshop
and Illustrator (multi-file exploration,
metadata, XML automation, etc.)
• Adobe Acrobat
3D : the creation of 3D PDF documents using CAD solutions,
collaborative exchanges and file
protection, including PDF Good for Print….
• The Flash solution
to view and add value to packaging projects on line.
About Adobe : Adobe is a revolution in the exchange
of ideas and information, whatever the time, place
and medium. (Graphic creation, video and Web –
processing, archiving, securing information in PDF
format – Web conferencing).
Denis de Coster joined Adobe Systems
France in 2000 to oversee pre-sales press and pre-press
technical support. As pre-sales Team Leader, he now
coordinates the team of pre-sales engineers in charge
of Adobe solutions for creative professionals and
facilitates the ecosystem of partners on this market
thanks to his expertise in networks, programming,
production flows, content management (data base) and
techniques relating to XML.
Denis was formerly in charge of IT and production
at Mundocom (Publicis group) and was technical manager
for a software publisher that specialised in multimedia
data bases.
15.40
Discussion time
15:45
Break, visit of the exhibition
16.30
The 3rd dimension in packaging
design: Adobe CS2 based tools
Frank Adegeest, Senior
Product Manager Application Software, Esko, Belgium
In the design phase graphical designers
are forced to create a pack in 2D on their desktops,
however they think in 3D. Thanks to new funcionality
added to Adobe CS2 this era is over and 3D virtual
design is now a fact. The integration of shape, structure
and graphics materialises instantly the concept as
a virtual product with its packaging. This 3D design
result can be made available to the whole packaging
community, hence faster approval and agreement on
all packaging design aspects. The session will demonstrate
the benefits to the marketeers of the brand owners
and the packaging designers.
With a background in Graphic Design/Production,
working for the Dutch Government Printing Institute
and Total Design Amsterdam, Frank Adegeest started
back in 1990 with Barco Graphics NV, as Product Manager
focusing on Application concepts in the field of Security
Document Design and Packaging Design/Production. Over
the past 10 years, Frank Adegeest held different Product
Management positions within Barco Graphics and a Market
and Business Development Management position at Barco
Graphics Co. LTD in Japan. Since March 2002, Frank
Adegeest holds the position of Senior Product Manager
Packaging Application Software with Esko-Graphics
with a particular interest and focus towards fully
integrated workflow solutions for the Packaging Industry,
leading towards Optimization of the complete Packaging
Supply Chain. Esko-Graphics is the result of the merger
between Barco Graphics NV and Purup Eskofot.
16:50
Printable Security Elements
for Brand Protection
Thomas Scholler,
JURA JSP GMBH, Germany
The company Jura JSP GmbH will
speak in their lecture about graphic security elements
for the protection of packaging because packaging
became an important information carrier. Especially
the possibilities of the implementation of graphic
security elements will be discussed. The different
security steps for product protection will be explained.
Possible design elements based on examples will be
demonstrated.
Mr. Thomas Scholler is one of
the General Managers at Jura JSP GmbH Austria. He
graduated 1992 from the “Höhere Graphische
Bundes-Lehr- und Versuchsanstalt” and has already
long time experiences in the graphic industry. Mr.
Scholler is responsible for sales activities within
Europe as well as for the brand protection market.
Since Mr. Scholler joined the team of Jura JSP GmbH
in 2001 he is deeply involved in creating turn-key
tailor-made solutions for the brand protection market.
With his broad understanding of consumers and their
desire for securing their products against frauds
he was already able to successfully implement printable
graphic elements to secure pharmaceutical boxes.
17h10
Electronic comparison of
printed packaging against the approved PDF
Robert Mägerlein, Managing
Partner of Eukerdruck, Marburg, printing labels and
leaflets
The efforts to create packaging are
huge. The control of the delivered packaging against
the approved copy is often done visually and costs
time. Pharma Print Control offers an automatic solution
with printable protocol on basis of an approved PDF-file.
There will be a summary of the system’s philosophy
and functions.
Robert Maegerlein is Managing Partner
of Eukerdruck together with his father and his brother.
After his university degree in business administration
in Koblenz with studies in France and England he was
consultant for small and medium sized companies in
Germany. He gained the MBA from INSEAD, Fontainebleau
before he joined his family’s business. Eukerdruck
delivers labels, leaflets and mini-booklets mainly
to pharmaceutical customers in Europe and employs
250 persons.
Role and advantages of
simulation in packaging line design
Julien Dupont,
ALPMA, France
•
The manufacturing of process, production and packaging
euipqment for chees
• Why introduce
project simulation (short history) ?
• Role and advantages
during the study phase – visualising ideas.
Justification + examples
• Role and advantages
during the design/final phase – interaction
with other company services
to ensure the success of the project.
Justification + examples
• Limits
and future developments
Julien Dupont
graduated as an engineer from the Ecole Supérieure
du Bois and from Hamburg University (Germany). He
has been Project and Communication Manager with the
ALPMA France SARL subsidiary (Alpenland Maschinenbau
GmbH Group) since November 2002. From June 1999 to
October 2002, he was technical and commercial engineer
with ALPMA GmbH (Rott am Inn – Germany) and
ALPMA France SARL. From October 1998 to March 1999
he was production auditor with Södra Timber Algo,
Traryd (Sweden).
17h45
Inclusion of bulk packaging, VCS,
palletisation, transport, shelf placement as of the
packaging
design phase
Christian
Paul Courvoisier, TERCIEL
•
Technical and economic challenges in the design of
bulk, transport, shelf and/or sales
packaging.
• Mastering VCS
(Vertical Compression Strength), technical and economic
implications
• Specific features
of sales packaging : Germany and France = 3 front
x 4 depth/ Holland 2 front x
6 depth
• Specific technical
issues raised by POS and POP advertising
• Prospects
Christian Paul is an ENESAD engineer
and holds a scientific doctorate. After various positions
in the food industry, he turned as of 1991 to the
development of packaging and logistics software. Packsoft
acquires new additions every year, Trucksoft covers
modes of loading and Stocksoft manages 5 warehouses
for Intermarche near Niort...
18.05
Discussion time
18:15
Legislations governing the
use of images and packaging
Maître
Eric Barbry, Barrister in Paris, Director of
the « Electronic Communications » Unit,
Cabinet Alain Ben-Soussan
Packaging professionals, brand owners,
designers, service providers and converters are regularly
faced with issues pertaining to the right to use images.
Maître Barbry’s paper, interspersed with
practical examples, will enlighten packaging professionals
and provide them with the basic information required
in order better to handle these matters.
Eric Barbry runs the « Electronic
Communications » unit with Alain Bensoussan
; it comprises the Internet, telecoms, information
systems security, IT and freedom and IT public law
departments. He has written several books and articles
on Internet law and multimedia. He is a founding member
of Cyberlex and the Association française des
correspondants informatiques et libertés. He
lectures at the Ecole Nationale Supérieure
des Télécommunications.
18.45
Discussion over cocktails
19:15
End of the first day
|
